Amazon Listing
Word Limit Checker
Check every field of your Amazon product listing against official limits. Title, bullet points, description and backend keywords โ all at once.
๐ฆ Amazon Product Listing Fields
๐ก Amazon shows ~80 chars on mobile. Lead with your most important keywords.
๐ก Use A+ Content instead if your brand is registered โ it replaces this and converts much better.
๐ก No commas needed. No duplicates. Each word counts once across your whole listing.
- Bullet points will appear here as you type
๐ Amazon Listing Field Limits
| Field | Limit | Notes |
|---|---|---|
| Product title | 200 chars | Varies by category (some 80 chars) |
| Title (mobile visible) | ~80 chars | Rest truncated on mobile |
| Bullet points | 500 chars each | Max 5 bullets; some categories 255 |
| Product description | 2,000 chars | Replaced by A+ Content if enrolled |
| Backend search terms | 250 bytes | Space-separated, no commas |
| Brand name | 50 chars | Registered brand name |
| Manufacturer | 50 chars | โ |
| A+ Content headline | 150 chars | Enhanced brand content |
| A+ Content body | 6,000 chars | Per module (varies) |
| Image alt text | 100 chars | Accessibility + indexing |
๐ข Also running Google Shopping or Search ads?
Your Google Ads headlines are only 30 characters โ much tighter than Amazon titles. Check your ad copy before your campaign goes live.
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