๐Ÿ“ Word Counter Tool

Word Counter &
Readability Score

Count words, characters, sentences and paragraphs โ€” plus get an instant Flesch-Kincaid readability score, reading grade level, reading time and passive voice analysis. Free, real-time, no signup.

Count:
0 Words
0 Characters
0 Sentences
0 Paragraphs
0 sec Reading time
0 sec Speaking time
๐Ÿ“Š Readability Analysis
Type to see grade
Flesch Reading Ease
โ€”
out of 100 (higher = easier)
Grade Level (US)
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โ€”
Avg sentence length
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words per sentence
Passive voice
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Flesch Reading Ease scale
0 Very difficult305060 Standard7080100 Very easy
๐Ÿ”‘ Top Keywords & Density
Start typing to see keyword frequency and density analysis.

๐Ÿ“ Ideal Word Counts by Content Type

Content typeIdeal word countNotes
Blog post (general)1,500โ€“2,500Best for SEO on competitive keywords
News article400โ€“800Concise, factual, scannable
Product description150โ€“400Benefit-led, scannable bullets
Email newsletter200โ€“500Respect inbox attention spans
LinkedIn post150โ€“300 words~800โ€“1,500 chars for best engagement
Instagram captionUnder 50 wordsHook within first 15 words
Twitter/X postUnder 40 words280 char limit
Landing page500โ€“1,000Depends heavily on product complexity
Academic essayPer assignmentTypically 1,000โ€“5,000 words
Cover letter250โ€“400Half to one page maximum

๐Ÿ“ข Ready to publish? Check your platform limits too.

Before posting, make sure your copy fits the character limits of wherever you're publishing it.

๐Ÿ“ธ Instagram โ†’ ๐Ÿ’ผ LinkedIn โ†’ ๐Ÿ” Meta SEO โ†’

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Frequently Asked Questions

Common questions about word counting and readability scoring.

The Flesch-Kincaid Reading Ease score measures how easy your text is to read on a scale of 0โ€“100. Higher scores mean easier reading. A score of 60โ€“70 is ideal for general web content and blog posts. Scores below 30 indicate very difficult academic or legal text.
For blog posts and web content targeting a general US/UK audience, aim for a Flesch-Kincaid Reading Ease score of 60โ€“70 (plain English) and a Grade Level of 7โ€“9. Google's John Mueller has confirmed readability is a content quality signal.
Reading time is calculated based on the average adult reading speed of 238 words per minute (WPM) for English text โ€” the most widely cited figure from academic reading research. Speaking time uses 130 WPM, the average conversational speaking pace.
Passive voice occurs when the subject receives the action rather than performing it. Example: "The report was written by John" (passive) vs "John wrote the report" (active). Most style guides recommend keeping passive voice below 10% of sentences for clear, direct writing. Grammarly, Hemingway and Yoast all flag high passive voice usage.
For SEO, long-form content of 1,500โ€“2,500 words typically ranks best for competitive keywords, as it allows comprehensive topic coverage. However, word count alone does not determine rankings โ€” relevance, quality and user satisfaction matter far more. Always aim for the length that fully answers the reader's question.