๐ŸŽฏ Google Ads Tool

Google Ads
Character Counter

Check all your ad copy fields simultaneously. Headlines (30), Descriptions (90), Display Paths (15). Live ad preview included.

๐ŸŽฏ Responsive Search Ad Fields

Ad ยท example.com โ€บ path1 โ€บ path2
Headline 1 | Headline 2 | Headline 3
Your descriptions will appear here. Write compelling copy that drives clicks.

๐Ÿ“ Google Ads Character Limits Reference

FieldLimitNotes
Headline (RSA)30Up to 15 headlines per RSA
Description (RSA)90Up to 4 descriptions per RSA
Display path 1 & 215 eachAfter display URL
Final URL2,048Destination URL
Sitelink text25Sitelink extension label
Sitelink description35Lines 1 and 2
Callout extension25Per callout
Structured snippet25Per value
Promotion extension20Item text
Business name25Performance Max

๐Ÿ” Also optimising your organic search presence?

Your meta description is just as important as your ad copy โ€” check how your snippet looks in Google search results before publishing.

๐Ÿ” Meta description checker โ†’ ๐Ÿ“ฆ Amazon listing checker โ†’

Was this tool helpful?

Also check your copy for:

๐Ÿ“ธ Instagram Caption (2,200) ๐• Twitter/X (280) ๐Ÿ” Meta Description (155) ๐Ÿ“ฆ Amazon Listing
Google Ads Copywriting Guides

Write ad copy that converts within the limits.

Guide

Google Ads Character Limits: The Complete 2025 Guide

Every field, every limit โ€” RSA headlines, descriptions, paths and extensions with real examples.

๐Ÿ“– 7 min read RSA

15 Responsive Search Ad Headlines That Actually Work

30 characters is tight. Here's how to write headlines that Google's machine learning will love.

๐Ÿ“– 5 min read Copy

How to Write Google Ads Descriptions in 90 Characters

Features vs benefits, CTAs, power words โ€” the copywriting formula for 90-char descriptions.

๐Ÿ“– 5 min read Extensions

Google Ads Extensions: Character Limits & Best Practices

Sitelinks, callouts, structured snippets โ€” every extension format and its character constraints.

๐Ÿ“– 6 min read Quality

How Ad Copy Affects Your Google Ads Quality Score

The link between your headlines, landing page copy and Quality Score โ€” explained clearly.

๐Ÿ“– 6 min read PMax

Performance Max Asset Limits: What You Need to Know

Headlines, descriptions, long headlines and business names โ€” all PMax character limits covered.

๐Ÿ“– 5 min read

Frequently Asked Questions

Common questions about character limits and how the tool works.

Google Ads Responsive Search Ad (RSA) headlines are limited to 30 characters each. You can add up to 15 headlines per RSA, and Google's machine learning selects which headlines to show in each auction.
Google Ads RSA descriptions are limited to 90 characters each. You can add up to 4 descriptions per RSA. Google typically shows 2 descriptions per ad impression, selected automatically based on context.
Google Ads display paths (shown after your domain URL in the ad) are limited to 15 characters each, and you can have two paths. For example: yoursite.com/services/london โ€” each path segment is 15 chars maximum.
Google Ads sitelink text is limited to 25 characters. Each sitelink can have two description lines of 35 characters each. Sitelinks appear below your main ad and link to specific pages on your site.
Google Ads callout extensions are limited to 25 characters each. You can add up to 10 callouts per campaign or ad group. Callouts are non-clickable text snippets that highlight features or offers.